Besides: A Bold Font for Clear Campaigns
It’s 9:17 a.m. on a Tuesday, and I’m staring at a row of thumbnails for an upcoming webinar promotion. The images are almost ready—just one more tweak to the text. That’s when I remember: I need a font that stands out without shouting. Something that grabs attention but doesn’t distract. Enter Besides.
Designed as a modern, hookless sans serif, Besides brings a clean, bold presence to any design. Its characters are clear, its weight consistent, and its overall feel is both contemporary and confident. It’s the kind of font that doesn’t just sit in a headline—it commands it.
For this webinar campaign, the goal was to create a series of social media posts and YouTube thumbnails that felt professional yet approachable. We needed a visual identity that would work across platforms, from Instagram stories to email banners. Besides fit perfectly into that vision. Its strong, legible structure made it ideal for headlines and callouts, while its simplicity allowed it to pair well with other design elements without clashing.
One of the first places I used Besides was in a teaser graphic for the webinar. The message was short: “Join the Conversation.” With a bold, centered headline, the text immediately drew the eye. On mobile screens, where most of our audience would see it, the font’s clarity made all the difference. There was no ambiguity, no struggle to read. Just a clear, direct message.
Another example came when designing a Pinterest campaign for a new product launch. The pin had to be visually engaging, but also informative. Using Besides for the main title and subtext helped establish a hierarchy that guided the viewer through the content. The font’s consistency across different sizes and backgrounds ensured that the message remained sharp and readable, whether on a desktop or a phone.
When working on digital ads, especially for e-commerce, the choice of font can make or break the user experience. Besides excels in this area. Its boldness makes it ideal for CTA buttons, promotional labels, and sale announcements. In one instance, we used it for a “20% Off” banner on a landing page. The font’s clean lines and even spacing made the offer stand out without overwhelming the rest of the design.
But Besides isn’t just about headlines. It also works well in supporting typography. For a recent email campaign, we used it for subject lines and section headers. The font’s balance between strength and readability made it perfect for short, impactful messages. It added a sense of authority without being too rigid or formal.
One thing I always check when selecting a font for a campaign is how it performs in different contexts. Besides handles small previews, dark backgrounds, and fast-scrolling feeds with ease. Its open counters and consistent stroke weights ensure that it remains legible even at smaller sizes. This is especially important for social media thumbnails, where the text might only be visible for a fraction of a second.
Font pairing is another key consideration. Besides pairs well with a variety of other typefaces. For a more traditional look, we combined it with a serif font for body copy. For a modern, sleek aesthetic, we paired it with a minimalist sans serif. Each combination brought out different aspects of the design, allowing us to tailor the look to the specific needs of the campaign.
Before using a font in any project, it’s important to review its features. Besides includes multiple weights, ligatures, and alternates, which gives designers flexibility. The file formats available—such as OTF and TTF—make it easy to integrate into different design workflows. Plus, the multilingual support ensures that it works well for global campaigns.
Commercial licensing is another factor to consider. Besides comes with a license that allows for use in client projects, merchandise, and digital products. This makes it a versatile choice for agencies, freelancers, and in-house teams looking for a reliable, high-quality font.
As I wrap up the final touches on the webinar campaign, I’m reminded of how much a good font can influence the success of a design. Besides isn’t just a typeface—it’s a tool that helps communicate clearly, confidently, and effectively. Whether it’s a social post, a thumbnail, or a landing page header, it adds a level of polish that elevates the entire campaign.
For marketers and creators who value clarity, strength, and style, Besides offers a powerful solution. It’s a font that doesn’t just look good—it works hard to make your message heard.
